Stewardship on Maui since 1888
Incorporated in 1888, seven generations of Haleakalā Ranch families and employees have worked hard to preserve the open, verdant vistas of Upcountry Maui for the benefit of current and future generations. As one of the island’s largest landowners, we are deeply committed to stewardship of Maui’s water, land and other precious resources.
Haleakalā Ranch is primarily situated on the leeward slope of majestic Haleakalā. With more than 23,000 acres in grazing land, the ranch creates a beautiful vista of green rising from the southern shoreline to the heart of Upcountry Maui. This open space is just one of the ecosystem services provided to the community by well-managed rangelands.
As partners in Maui Cattle Company, we help to supply our community with healthy, natural grass-fed beef, and our holistic grazing practices help to control invasive species. Research demonstrates that livestock grazing in Hawaiʻi effectively reduces the quantity of grassy fuels and therefore decreases fire risk, while at the same time promoting carbon sequestration and soil health.
Ranchers have long played an important role in stewarding the land. This kuleana, or responsibility, is part of who we are at Haleakalā Ranch. After more than a century, our family-owned ranch still believes in “Keeping the Country in Upcountry.”
Stewardship on Maui since 1888
Incorporated in 1888, seven generations of Haleakalā Ranch families and employees have worked hard to preserve the open, verdant vistas of Upcountry Maui for the benefit of current and future generations. As one of the island’s largest landowners, we are deeply committed to stewardship of Maui’s water, land and other precious resources.
Haleakalā Ranch is primarily situated on the leeward slope of majestic Haleakalā. With more than 23,000 acres in grazing land, the ranch creates a beautiful vista of green rising from the southern shoreline to the heart of Upcountry Maui. This open space is just one of the ecosystem services provided to the community by well-managed rangelands.
As partners in Maui Cattle Company, we help to supply our community with healthy, natural grass-fed beef, and our holistic grazing practices help to control invasive species. Research demonstrates that livestock grazing in Hawaiʻi effectively reduces the quantity of grassy fuels and therefore decreases fire risk, while at the same time promoting carbon sequestration and soil health.
Ranchers have long played an important role in stewarding the land. This kuleana, or responsibility, is part of who we are at Haleakalā Ranch. After more than a century, our family-owned ranch still believes in “Keeping the Country in Upcountry.”
Haleakalā Ranch In the News
Want Students to Learn? Take Them Outside!
Who knew that the great outdoors could boost brainpower? A 2022 study published in Frontiers in Public Health* reported that learning in natural outdoor settings provides surprising benefits for school-age children, including increased engagement and ownership of...
Haleakalā Ranch Recognized for Long-Term Invasive Species Work
There are many times when Greg Friel, Haleakalā Ranch vice president and livestock manager, has sat in his truck watching torrents of axis deer leap and bound across the road in a never-ending stream. At those times, it can feel like the battle against Hawai‘i’s...






